Rare Beauty, a beauty brand by Selena Gomez

The important thing is how you see yourself.

Rare Beauty

Pop star Selena Gomez has launched a makeup model referred to as “Rare Beauty”

She stated within the video, “Being uncommon is snug. I finished attempting to be good, I simply needed to be myself. I believe Rare Beauty may be greater than a beauty model. I hope all of us cease evaluating ourselves to others and embrace uniqueness. Magnificence will not be outlined by images, likes, or feedback on Instagram. Rare Beauty will not be about how others see you, it is about the way you see your self,” he stated.

The launch of Rare Beauty is underneath means regardless of her busy schedule. Gomez not too long ago collaborated with HBO Max to host a pandemic-themed cooking present referred to as “Selena + Chef,” the place he learns tips on how to cook dinner from a world-famous chef. It additionally launched a music video for “Ice Cream,” which was created in collaboration with Okay-pop group Black Pink.

Gomez has joined the celeb ranks which can be growing her beauty manufacturers, together with Rihanna, Kylie Jenner, Kim Kardashian West and Woman Gaga.

From merchandise provided by manufacturers to psychological well being initiatives – we have delved

into every little thing you should learn about Selena Gomez’s Rare Beauty make-up model.

What merchandise are there?

Probably the most talked about merchandise within the model launch assortment are Liquid Contact Waitress Foundation and Liquid Contact Brightening Concealer,

each of which might be launched in 48 colours.

There are additionally liquid eye liner, liquid blusher, tinted lip balm, liquid highlighter, matte liquid lipstick, and forehead gel merchandise.

Rare Beauty may also introduce a number of skincare merchandise, together with blotting paper, face primer, and face mist.

What’s the distinction between Rare Beauty and different celeb manufacturers?

Rare Beauty’s advertising and marketing focuses on self-acceptance, confidence, and embracing everybody’s distinctive traits.

Our mission is to kind a dialogue about beauty, self-acceptance and psychological well being. We are going to present assist and providers to extra individuals and assist individuals really feel much less lonely and really related.

Based mostly on this, we launched the #WeAreRare marketing campaign, which asks followers to hitch the group and share their very own rare parts. Since then, he has shared among the information offered by followers on Instagram.

Is Rare Beauty giving again to the group?

On July 22, we launched the $100 million initiative ‘Uncommon Affect Fund’ to extend entry to psychological well being assets over the subsequent decade.

We created the Uncommon Affect Fund to assist individuals in marginalized communities achieve entry

to psychological well being providers and assist, addressing continual loneliness. It additionally organized the Uncommon Magnificence Psychological Well being Council, which consists of psychological well being professionals who will assist the model’s influence targets.

1% of annual gross sales are delivered on to the fund, and they’re working with different charity companions to attain their targets. Rare Beauty additionally supplies psychological health-related information on its web site.